Although winter is still very much upon us, it’s hard to not let one’s mind daydream about the floral and warmer days spring brings.
One way to help trick the mind into “thinking” warm is by indulging in a few spring fragrances. One fragrance is Stella McCartney’s Stella Peony.
Making the old new again
Although Stella Peony isn’t a totally new fragrance—it’s a re-launch—it’s new incarnation launched on January 6, 2018.
Stella Peony is filled with fresh, peppery and amber. The fragrance gets its amber scent via ambergris, a modern and environmentally-friendly alternative to amber.
also features patchouli. The patchouli in the fragrance is sustainably sourced from local farming projects in Java and Sumatra in Indonesia. These projects ensure that “farmers get greater revenues”; they also help keep the “end product… ethical,” states Stella McCartney’s fragrance product description.
The relaunched perfume also features a new package that’s certified by The Forest Stewardship Council, and comes in a redesigned bottle.
Making a fragrance
McCartney loves creating fragrances that allow the masculine and feminine to collide. The designer also creates simple fragrances sans multiple scent layers. These “scent layers” often can overpower or overwhelm the person wearing the perfume. A scent should complement “who you are and how you smell,” says McCartney.
McCartney thinks that memory is the key to creating a fragrance that’s unique. During a recent Byrdie interview, the designer told a story about how the family’s McCartney Rose, yes… an actual family rose, inspired the scent profile for the original Stella fragrance.
A quality promise
McCartney admits that sometimes she cares “too” much about the fragrances she creates. But she can’t help but go “all in” because for her, creation is personal.
After all, McCartney asked her sister Mary to take the fragrance campaign photos, and worked with close friend Arizona Muse, model. Muse is the face of the Stella Peony campaign. “Stella Peony just came about in a very effortless kind of lovely, gentle manner,” adds McCartney. “And I think when it’s all women, I think people can feel it. I think they feel it’s real.”
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