TikTok creators key to luxury beauty’s current boom: Launchmetrics


Fragrance and personal care

March 22, 2023

The report reveals that beauty brands that embraced influencer endorsements saw better profit returns than those that focused on traditional celebrities and media sponsorships. Image courtesy of Launchmetrics The report reveals that beauty brands that embraced influencer endorsements saw better profit returns than those that focused on traditional celebrities and media sponsorships. Image courtesy of Launchmetrics

 

TikTok influencers have more sway than ever before, as consumers increasingly prefer seeing their recommendations over those of celebrities.

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6INShFxRC9/xxnT8fN+mXMTwDgsSil7FjcNV5TN5q0fndbjtGCO4lEfkCzSlR3Yi0GzS0wEe8oVSK2ChvtXmvD+VsJmvOo0MywKtG1yMMmgxcTDsDpKEjyzvqX6qhftcACJXl/xW952w3C0HTvXHlnnO4wPaSjyjiaWt5okTU0do0jIe/KONnnAcCcAIJerA/lRcPOK7Ul2hqMX88i9rbcVPzl93oY2Y9FiIC/l3Qef4/HrTtA9tZBVeOn4xIbyj4fl80cNEEtaGB77z84dp6iVXySfvoKoZp98P5w2Ho+Re808aZJq9zhyaYqHsAcnxcle9fa72leFr+y4KYsFGMH5Ph/70A/rdtq/P5aMVqGznTjQCnvAk+ckI+wnrUMr2K/xRUa9oQxJR8Wa6jW/77RMGa989WchluwBfPNbZ0lqgMxdcDajPJ7mRCRjX7FxW9BRHiIUrCVibR4OycPoH1RnsGQ0B6kFgNJ0M5OWYurRX/yID8ntiiiUSbD+NAdFleTF1SKTWDnY+Tdj5CfdIMq+cBC869VDlrJJfzgrv8hXJIyNvEXh+oiCsUpU2HpAmTrq5C10FL4kRdGG9ml0bRRTK9mB1UsaKdwAL4UGAVCqmDs4/1ulkr1+vpE6Iip7YkLnk3Gf3Pm5c3BJwWs05JXXAlMFQAuSSiIKcRWHQx1xpPeD//31eedsqSg6Y0qOHyAnJSbbQ7vSTf3EIgFZvjJCEkrfqXFuc+Mf2ZAMDGrLXugJijfzxWm9dqLfm/STNGyYGWVFEQuyRVpG84zmXUcaPRuusn0N+KAMIFj7DudoAzv7tRDUNsHv8kiKJDLi1OBn5X9EjeE+D9avNZiv1sRL9S9V+p4tUirytHhj9ZrN8dHXaTIbV3T9UaQgDqWbCazJNeFW+3p89jHsCLyZZkKL6CwVscE744CSCyqQlULiJBjjugYxtXp7bc7didVee2Ar7a7kK19Kuoc9t60gGoKv3seM3qrLE3pk6NdVYJsdtYNKCW/ZTRk0ycExzUlGQO25ZBEBT9pNGrficVY16GTWnY+K7hpRUPGFaspWD3u0FsYGRNy5XuZ6WEtTYdcYSG0r6gZY2ab31JYcfdoB7V/KBzuovEiwK8QckdOyEpwpMUEWAqMR+CUQaGvzXuijW4CxDRP/FGM6SZTI0Yrvxi8OiK26r3jd/q0sz/hBjjns4kzP3xVMwQ0VzZNriN0M4/dByI8CgesC4SeAemZUyfzLiZOvItZf/iL3uZmcjQ5IJZKJsRdEP6/bcgGFDJKUkuvj8bSh7O5djrit5K2wS0FBO57dNvfAxcXQNVfGu01L5kjUolemSWiEj+27kdF/K+fNUfpBfNoxg0hk4aVwzk0WvyFerHV1XaCFkB7aaQuLgk5ysZph2WPiNefuybq3g0iVucROI7cmHB4FiOeCEUoNkBCdUja1j15i38HlEXBtAFaPwHqyu6FqQnn7tbdwUbLHfkuyeo7cu5VzPcV26ec7zTk1og1y6+0MHfqb4MRruEU4zGE85CjLcWyJtlUfjb8ylJQT71/DJT+tnVSXr3cwNTwqiSXr/zvYHOaCbdVQzIj3R1Hu9n9p6sx9maWKIOUpd0tVl+mWtSgk6T2ZqZu357rrsvL5hjn5El/+CJ742erLmckl3IsthmPrQCR1PS//gtVaH6j6mUcosrc8C1dvHWC3xUatwR490OXisvHy1V2zIjPzGGTtcn2AoJXAHp2c26HahQTc9BH06wyfoX49ieBhOQ6t/uSwMgUS6BZMecJe7SEkpn3/ZiuFpjRbWsu9p0jqZy9g0e6kmsHZsLvkIhr47BaCcq48vyCW1bEWtca7dqk9Y1YQfOKhPqfMK3IxR4QXW45r3zHCVM0p+F2PJI+WHHfJpEoe+pSKPJHaI+ouUANZIb2IuzfD68xusTfxvfXPkgxAYzbCRnuiYd6J9x3xJDO7EDdIGA8TUV+sfuf6Sr76Rsgzx2kCJZ5yARyl8THcbLcERU2m04sUuMgZfbbAxMEOQCprJ/bN2EE7nrPdP4JBR/qGWZy8RnOAz26wzC5KJWrC1Dv9facTVvCdHMyRoNMrsCKS67Mj7wLhFZ6xX4rEf3QigO/K1CrS7MgL/oa2ziksJ0DU1bH0izD4Y+4GMLW9Eb672GIWh5zmeaffBmWXkJH/JE//4BMjaBNACCu1T6wAK+tau8buKnrQyOyenGlWzNT2R+yIh3tuQqx1MtBV9cWl7xfhATR3P5ooaawfslV+7YNX0OxGuCcNJBAGYPkWV48tVqyGGV92nVaUlaT7TjZxSDiksfaNxe6EAROTs+HncnCb7piL8DXwG/32bumX/kXvOS7UJ6NU5kHtd4rr08kqKezFWJciDYD9a870Kosl5PLPXMXlXOeuQKN24cntRB5oGRzTnQtWJnaK/xFzDFco4qjpzJzKJdWuzv7y6wNw/+SoUGKIs7Wb1xHZ8c0DU8i4FOV08GjAkxxgrAEG936y4iRjRxdYjTTqR7fFN8gvvNUT+4qXRd6XJb85zYj6TdxOtIkFyX4qpSTEE/VQZV3y8yulxXcsU64ICpg1dFFKSHtZaV1SUrrKv2V2SGxVcZeKvkoT3SFvYZcDtgT7UscFsc3ayOxbVdBkbd5fn23Y/RtNHE7HuFIGpFN72JXQ32Nlofv0kdqoA22I6Om3lOe0MlMKBegknqR4TAZugdcDGkqwLOIg+OOzLyiDaUZfR5SxH2xFndDxaajbZjQN7ohg6TUYuBhGdS6nLzvP/451gkrH2d+2F3UkUdX+gWs6H7SqcNvG8p/0B8amC5y9fC2dLY1v2nFgjRgLieLBa0VB3ZjdO6y9i8c4ObFkWrvh7rHzpfJGFA/jkDVkFOkv9O2Go7jDV7nmBIWh3mWCpxbY/W2WiG+U+8bhRpTgXazewm3BoCKSGAJtQP0JX9ZhaCmvSQY8LogT8sESiQunI6Ixa3n/JmT5q5XlekRhtxloWTK8eg8W/OQ1B/peZlSF1Tpktrg/zWfwILIpHgefBaPOTqRAaArKAuFlCnSgGB0hoGM/G0OSNUzDoAu+kAOHb6smvoApyefRB42tFJ42wi9B4ngn/stJCLwT0JUnlVSBEzzFOea5I5pQiqwquG4Ge31HX2xiwfl3NuiIk3cCoN/7KG5sY17dBEfkza/Qq5Wyf7JRoXnQHbw8OMKzS0USmQYaWecTf66t9jG6kXLZFuC1oek91W9o4QY22e6rbu8FeaWGifBWDndYXhAIgc/XaVXdwK47nI65P+fkz0o6QEnbRiQS1vdCzw9a8n/Vrh0QvzFUT6crYlMr35MhRNAF8xvtEGswUWaYTD8jmqiaziKjCMn9FKTon0j4rhNo5Qu0uDJNpU+/XxzREWaV028kT+cELg/5GFi0UyEClJuPf8CN776RexRDXN5QlJYhEFnfs2x747NCNMUeaQ2keTpbwbjjn4/Cb4G7r432+s+ozpkHKp4X4V0eKIgHTVHN8w3UsqAsBuC5IH4M6MD4aYucbDPsXdzoSKnrQTixMWvFishzHUXZP12MpSRDVwujOSPKxI7d1J2zBVqxsd8V+l7xjOim8T1KZbD2V/kzlnfaVsu4z2REUR+RMlNeqkIMAPJPsR26R7cDdu1fLrS7F37+oVuuJywkikK2vko27L5QFNuL5PfMby5HIjEwsDz62G+Mia1s0uNllpd4HFWVTR8xXczL6j453dYgtYarX9Ywi6xeusljQmaht7ctq+VrFAWw6lQoyrpjasVIq9J4Fzq3nkoPTM75WdS1Zg7WX5aAkbVf+JnVbGQOVjizijQDbO+cLI/IV0hpHILxYhyyotiG6VC9vTnSBSo36bQQDyNB1Bn4bBaHcHY1FfLwm1kWxTcM5Q047DvpWVZcwVDnOynLTMWN3TvJXUoM33R4u0F3Urmf2nlqMNfnoSWFKYaSBaMXdLCfrI3E2CKdfWwVJE2+/030GxhZg3KVn7uk5KFlQ9m/uw2j9Ty8L44p2Qj2uyFgtjre6aSxREV9QsZ1srscKB9mihdl+imvBjRB188Dit+RCVQ55lL07iV9nKCSpmywGaODqU8QJAmozSP68KUsWQzcJH2QIkW8prLblBSprdJVgjJdjCtTrpzMvoxB5yRNa5CZ1AhubgXCQRLDag+SF4eDdLIs4zDvs8pLTfj9Vr2s9N/PuTSvdvGxYMhq0wE368AJhfLs5pvPVNh/EmX3JkiNRjv9qKUhHBf6Rs4ErWNNv8D/h7zhwhvwFIOhD/4DgZXrZSxSmZ57GrD7yCxiquLnnd2C2yb272lEku75spMsWJ7MBQSWoU3sqKKObMLDBHf9rRH5lBrnaOsws4jKACH48WlH//Rr02g5XDOjMabhc9Gx3nXZznykozCoqAKTLnIbdO1ahugOLmeLKeYzjO/FyKfrGCQQ6g5XtLTo/hamPAwFCfaEvTNjppoUuDmA/0XIDOrlLdKvlPxrI85YT9QYziX3GAUQgWit63y70zZguoy1xEKcbFD00zu2yOgOv0gTlO2oA3Ybk2QGDPNamv0sfV+1KRF0T4kRwd4+/dlvvItk388MbyZX2sMFfHyCSi9y3G7kebP48ylhpRsYb2HITvI8qWmYGINdrLTTGmF6M9B1eBLgIBZ9Id2q1cjMMOEV7NnHvBwadW+XcuwMw4NBB930hTSeRUon/TECXszozgt2rQ/SNUy2Ocro0qbGHVXoedKgdUntMqRZCLa9pJlrtQFBghY+VDeeN7Gu/tM5LL78ONw0UtcMfiekliQh2kVDGymick7gKx7beWZGiHEL3O96ZdAiLRYZiFOK7IlhUWEIKmh7CP0RDXy2IkzzO0xFYyjr6JpjbPGmrt7PutGxL7ccHcJ5oH7OMxxrAL/V75mFmOxmNbRcfaMcDxN/3+vSb/JsSEEKNiJTx7Rhkb2SACkDEGZiYrWoffiJjedutzu7PO6H+NBs7efwQeNNxjcap16W69mbdzGJ6mxDogLmAdmpZnYKul6nzd4/uPCUlbi9LgEt+clSoV3+E9Mwgbit73hz3sothtHFTp/7tPPumVnc8V3wuxuw/HISjb0hn+h2i+vJTPl3r9AoovgMMwOxHb92LuydykGbAGs/0Lk9x6Lff32Zdhh9gmpZ4/ZjBrBMsLqX2UqlnJp+1cfXQeLYsLmRFh6k/kSKZO4zJ30u+QoM/ej8VJjE6qkTT1XQUWfRZgaIiaRkkatdBZu5g5juZDdu+cgHK4LhK0s4vfdvdtyI8IxCSlFEb6/i3NmBuHaPRocXbMEVy9Nti48HYOGabGd0K8CXYjUtgkAv0ZFMH2dcpRiKODkA9zE4N2hR/V/FfwIYzZqPTUPxKvyWINYr0gqcWdAa9o1jaF789MkVioVsDRPXAg3NY2CrhFd2pRw2XqEd4riwmHb3/M4AdmT1zOgiN9DxsMf1LC3GpO1MdvEat+7a7lIV4h91lBuMJ2r9anh05WqazgK819p2llRHGIhPuuXHDlHuaGSoEeKyLnUolR7AIchQxkAkwex43UHyqPwivm1DPc/iQNiGpb+rBatxj3RwyxPvEZ48mBVbPNjSKvTu7FQ1LTr5WjhrJN/JpnYGaFpqN66rDT+edF6OnEI7x+tbReBI8boXeRmshgT8jFWdGnXcRYy6KihhMoKQ7ldzLetCZYlNVfWhbnx6XXa9bmv3OAwbMvMD8KgqFXSBWQVDejqmmCikYjIxSWt0jSalcj8cvFfrqz3EieT4nJ1Ngn/nJBjkSSCpPoYlxEy3OMRHb2Iel7wmwy+kfP2NkuknqsZaCSAaZzzZEWdunkstebVGJb27irOESRu6gzFRrF3TL73MOfqR17TUAoF2RwZv1KpDyPXxsN0vGsC0HBu8frjIT9GrwJHq2NRjVDXreQz7Gz2LYmIpTsdEYaEpP0fgEoZ1aC4JFlKGUXIH8g7EYtopZek8OI9qZ/JKAX+lJWjqbLeZ/oqmmK//Lsr2LZ3pe/tFinHkx6/y9To99oHTCZaiAP4PiGzMNTbB8yLo8IQcgJOvUylXIAhxKaaY8T7hzXuA1HsEs8mU0EHzVcwhZb0Rn1zVYggaPBL4vEBPqp9AoVSQ/sdJO86YzqjB6NY8KjaMu+yIQJw+mi7/2LLqzo9DGoYbFTSjqLLbPlk1Eq9WAUxJGUczjFzqIP2HxOQM/7+7Ghic/WWBYHmrHlTJeiki/GU16yjA2a1QAA/c/IL0kxbSV/BXjeX8BSdKPCdkpJoh9LU9tovB2fjplhiwPtfyel+ljK2Uyr/rWUgAv7edS5G+8UTOynedDO9j3VxJb/PbVa5OFkddqkiCxjObM4FNb4Z74Z65Dl5lmus1eytV8RUn4YqYsVCqH9TiHoqz64crCXd1XtKCl6pg3lYoIf1FJjd8MoPKKLipg99vyVKVyAHdGJWc1ktR3V4+MC4nebba9gtwXa3R2sCTyo1xQ/jyXZyuxpxTeqg03JR7LDxh4eK2gFKWcfUdMFiNZud+9SnEscsl/KLF3Dx4Lh0UpBzs29Nw5BN8wI5ehfPU7uwdHPhW/+DPNEfATv79jXoySS6/3y7CpAax4zTmc23hC7MYMBk8rbG2tjb3Z0jASOm+3t2cCQ/P+UddPR33XoyIAP/BmJU6b5Sa9IjVbk/oNGU=”,”iv”:”4b29d5cd44596d9118f08d11e2363127″,”s”:”adf45cdea7416279″}


 





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