Metaverse branding experiences have been on the rise as more brands embrace Web3 in their marketing strategies. Recently, Slim Jim—a popular brand known for its engaging social media presence, launched an interactive Metaverse branding experience for its fans.
Slim Jim’s Metaverse offers 10,000 dynamic NFTs called GigaJims, which will evolve over time based on their owners’ actions. Unlike other NFTs, Slim Jim’s GigaJims are free and will function as digital membership cards, providing exclusive perks and benefits to users. These special passes can be obtained by sharing one’s e-mail and phone number with the brand. The NFTs can also be evolved through the collection of a digital currency called S.A.U.C.E.
In the future, Slim Jim aims to further expand its metaverse and in turn, this strategy may have a positive effect on customer loyalty.
Image Credit: Courtesy of Slim Jim
