The Cheetos Pretzels are the latest product from PepsiCo-owned Frito-Lay that’s formulated with the signature flavor of the original alongside a new textural experience. The product features pretzels covered in the brand’s signature Cheetos Cheetle cheese flavoring to give each bite a crunchy, cheese-forward flavor. The snack comes in Cheddar and Flamin’ Hot varieties, and is arriving now in the US market where shoppers can pick up a three-ounce bag for $2.49 or a 10-ounce bag for $5.69.
Senior VP of Marketing at Frito-Lay Tina Mahal spoke on the Cheetos Pretzels saying, “Our fans are always hungry for unique ways that they can experience Cheetos’ signature cheesy flavour, which is why this latest innovation is breaking into an entirely new category. Cheetos pretzels maximize the fan-favourite seasoning in each bite with the perfect product texture, ultimately bringing the Cheetos flavour experience to life in pretzel form.”
