Bulgari opens new flagship store in Sao Paulo, its largest in Latin America – CPP-LUXURY

Bulgari has recently opened a new flagship store in Sao Paulo, its largest in Latin America. The new Bulgari boutique which is located within the Citade Jardim Mall covers 282 sqm. In a statement, Bulgari explains that the facade features an elegant portal in antique marble, where the iconic logo in Roman letters stands out, with five windows adorned by silk Shantung panels in saffron yellow and crimson pink. Upon entering, visitors are greeted by the eight-pointed Condotti star on the Crema Marfil marble floor and blue accents.

Bulgari new store in Sao Paulo at Citade Jardim

The symbol is a universal emblem that represents balance, harmony and cosmic order; the eight lines symbolize the four cardinal points (North, South, East, West) and time (two solstices and two equinoxes). The element is a symbol present in all Bulgari boutiques around the world and tells the story of the Maison’s artistic diversity and incessant visual innovation. The eight-pointed star is known to be associated with the expression “Roma Caput Mundi”, meaning that all roads lead to Rome.

Bulgari new store in Sao Paulo at Citade Jardim

The interior design celebrates Italian heritage and design and the relationship between ancient and modern, tradition and innovation. The space also features chandeliers designed to be the focal point of the main gallery and works by pop artist Andy Warhol, a famous Maison enthusiast. There is also a semicircular gallery characterized by a curved counter and Condotti display cases and two private lounges, as well as a selection of lamps and furniture by Brazilian designers Zanine Caldas, Jorge Zalszupin, Paulo Werneck, Geraldo de Barros, Ana Neute and Osvaldo Tenorio.