Aman Announces A New Lifestyle Brand: Janu – Elite Choice


Aman has announced that it will be launching a new luxury brand, Janu. The new lifestyle brand offers the same exceptional design that can be seen in each property of luxury hotels. Following two years of extensive research and development, the Aman hotel is set to debut a new brand that will be geared towards another direction in hospitality.

Janu Montenegro Pool with Cabanas

Janu
offers guests a place where they can connect, energize and find greater purpose
with their experience. The less secluded hotel destination gives the guests
livelier travel experience, with the same form of commitment from its legendary
sister, Aman. With the new hotel founded on the belief of balance, guests will
never have to choose between pleasure and personal fulfillment. And it is
something to look forward to in the luxury hotels industry in 2022.

Much
like Aman, each Janu property will be contemporary. There will be social spaces
such as bar, dining, and lounger areas. When it comes to culinary, guests can
see the chefs concoct mouthwatering dishes prepared in the open kitchen. The
dishes are bound to satisfy the taste and eyes since its culinary concepts
focused on low-temperature cooking and employing the beauty of fermentation. The
bars and restaurants will be designed with communal tables. There will be
countertop displays, lively entertainment programs that feature local DJs and
bands, including showcasing local arts and scenes. These programs will
encourage guests to look around, socialize and be energized.  

As
for the guest’s physical and emotional wellness, the hotel offers wellness
facilities with cutting edges treatments and experiences, including the latest
equipment and extensive thermal and hydro facilities. The Wellness concept at
Janu differs from Aman since they are designed in a way that encourages guests
to mingle. These activities will not be limited to yoga and spas, but “edgier”
group classes like Pilates and contemporary martial arts.  There will be group activities also offered
that are outside the health and fitness, such as masterclasses in cooking.

About
accommodation, Janu offers larger room counts that are a bit lower in price,
though still considered as premium. These rooms by comparison with Aman’s
largest hotel, with 84 rooms and 680 square feet rooms, will be smaller but not
lacking in luxuriousness that its sister hotels offer guests.

There
are currently 32 hotels in 20 countries, with nine still under construction
under the Aman brand.

Janu
will unveil three luxury properties in 2022, one in Al Ula in Saudi Arabi,
Montenegro, and Tokyo, Japan.



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