Fornasetti and Ferretti Group announced landmark collaboration – CPP-LUXURY

Fornasetti and luxury yacht company Ferretti Group announced a landmark collaboration, marking the home decor and furnishing maker’s foray into the nautical arena. The deal comes less than two months before a season of boating shows kicks off in Southern Europe.

The project will take off under through Ferretti’s Custom Line brands and Riva, which was founded in 1842 and endures as a symbol of Italy’s Dolce Vita era. In 2010, Riva dazzled the fashion world with a made-to-order Aquariva by Gucci speedboat at the Cannes, France, boat show. Custom Line is known for its made-to-measure yachts, with custom interiors

On Wednesday, the Forlì, Italy-based Ferretti Group released a photo of the interior design of the private room at Riva’s La Spezia shipyard curated with Fornasetti furniture and accessories, underscoring its aim to create iconic floating spaces or an “intersection of art, design and navigation.”

Milanese artist Barnaba Fornasetti, the son of the late Piero Fornasetti, is at the helm of the furniture-to-decor firm his father started in the 1940s and is credited with propelling the Fornasetti world into modern times, expanding its product offering, geographic reach and through a variety of collaborations — notably a Louis Vuitton collection in 2021 and the Mandarin Hotel Milan in 2020.

A spokesperson for the company said this is the first time the Milan-based firm has ever ventured into the nautical world. Fornasetti’s press office said they will have more details on upcoming projects in September on its partnership with Riva and Custom Line.

“There’s a powerful bond between the International Boat Show and the Salone del Mobile, which makes me particularly honored to have been invited to chair the Design Innovation Award Jury. I look forward to working with my colleagues to support and promote the quality and excellence of boats” says Maria Poro, President, Salone del Mobile

Led by companies such as Ferretti Group, which is listed in Hong Kong and in Milan, the value of the production of Italy’s yachting sector stood at 3.6 billion in 2021, according to the study titled “The State of the Art of the Global Yachting Market” presented by Deloitte and Confindustria Nautica. Figures for 2022 are expected to grow between 15 and 20 percent. The global yachting market was worth 52 billion euros in 2021.

Fornasetti and Ferretti Group announced landmark collaboration