Google, Pat McGrath Labs to host augmented reality pop-up in NYC


Fragrance and personal care

October 16, 2023

Visitors to the technology-fitted space can expect to get an inside look at the fresh way to shop for makeup and skincare. Image credit: Pat McGrath Labs Starting Oct. 20, the three-day event is open to the public and will integrate digital try-on tools, educating attendees on new ways to shop for beauty. Image credit: Pat McGrath Labs

 

Beauty brand Pat McGrath Labs is bringing its products to life with help from technology giant Google.

{“ct”:”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”,”iv”:”50e3f4521065f55ee5a0690181ae8e65″,”s”:”ec0b91bd413c432d”}


 





Source link