This beautiful short film, and the accompanying photography, were made to promote the new Tutu Academy, the company’s first ever ballet school. The campaign, conceived of by Design Army and executed by several talented people and crew, is visually breathtaking.
Hong Kong Ballet Campaign
For the 45th anniversary of Hong Kong Ballet and the opening of its first ballet academy, Washington D.C.’s conceived of a unique and inventive campaign that celebrates the universal language of dance.
Choreographer Septime Webre and director/photographer Dean Alexander bring Design Army’s wacky and wonderful vision to life by reimagining classic ballet in a way you’ve never seen.
Infused with Hong Kong culture, the short film also draws inspiration from Degas’ ballerina portraits, the Renaissance, Hip, Hop and science-fiction classics. Directed by Dean Alexander, who also took the photos, the 3 minute short film takes you on an unconventional, joyful journey connecting to dance’s unearthly magic.
The program for the 2024-2025 Hong Kong ballet season was also designed by Design Army and .
HONG KONG BALLET
Choreographed by
Concept & Creative Direction by
Directed by
DESIGN ARMY
Co-Founder & Chief Creative Officer: Pum Lefebure
Co-Founder & Chief Executive Officer: Jake Lefebure
Creative Directors: Heloise Condroyer, Sucha Becky, Mariela Hsu
Design Team: Richard Liu, Jason Chae, Chloe Jung, Momo Jiang
DEAN ALEXANDER PRODUCTIONS
Director / Photographer: Dean Alexander
Director of Photography: Andrew Strobridge
1st AD / Producer: Erin Winebrenner
LAMKA & CO
Executive Producer: Karen Lam
Production Manager: Pat Lui
STYLE DEPARTMENT
Lead Wardrobe Stylist: Christine DeLassus
HKB Director of Wardrobe: Joanne Chong
Lead Makeup Artist: Heisan Hung
Lead Hair Stylist: Him Ng
Wig Artist: Aki Yip
ART DEPARTMENT
Art Director/ Props Master: Gary Tam
Assistant Art Director: Heidi Ng
CREW
Focus Puller: Tai Yun Hong
DIT: Pete Ma
Gaffer: Billy Tai
Electrician: Ng Wai Yin
Drone UAS Director: Rex Ngan
Drone Gimbal Operator: Beck Poon
POST PRODUCTION
Editor: David Grossbach
Color Grade: Parker Jarvie — Company3
3D Artist: Youssef Gamal
VFX/CG: Tonic
Music & Sound Design: Squeak E. Clean Studios
