Boombox is a cutting-edge, ad-supported portable music player integrated directly into the Roblox platform. It allows players to listen to music seamlessly while immersed in their gaming experiences.
Boombox’s initial rollout will debut in TWICE Square, a Roblox experience inspired by the renowned K-pop girl group TWICE.
“By integrating Boombox, UMG solidifies its position as a vanguard of music innovation within the gaming sector,” said Alvaro G. Velilla, Senior Vice President, New Business at UMG. “This integration not only enhances superfan experiences on the platform but does so with an extensive array of fully licensed music from UMG’s global roster of artists and labels, setting a new standard for how music can be integrated into the platform for the entire sector.”
Image Credit: Universal Music Group
