Grit, glamour and dynamic energy collide to create an opulent yet contemporary 57-room retreat in London’s most storied neighbourhood, Soho. With its 90 colourful streets packed into one square mile, Soho has been the pulse of this rich city for centuries. Besides the unbeatable location, the interior of Broadwick Soho is a feast for the senses as it blends glamour and comfort in equal measure.
Broadwick Soho’s townhouse aesthetic was created by world-renowned interior designer Martin Brudnizki whose repertoire includes Annabel’s, The Beekman and Scott’s Restaurant. The space evokes a range of inspirations and references from Jazz-Age opulence to an Italian escape, a touch of British eccentricity and a dash of “disco fabulousness”. Each room features bespoke furniture and individually selected artworks while the walls are decorated with rich geometric patterns and vibrant prints that are complemented by a soothing colour scheme and the artful layering of different textures and materials.
While the rooms (including nine Suites and one Penthouse) effortlessly exude the vibrancy of its surrounding location, it is the eclectic mix of restaurants and bars within Broadwick Soho that offer a unique experience for any time and occasion. Dear Jackie, the hotel’s flagship lower-ground restaurant, serves classic Italian dishes with a modern twist. Inspired by for Italian splendour and nighttime glamour Dear Jackie is cloaked in a seductive Murano lighting, red silk walls and plush booths.
Bar Jackie, the little sister of Dear Jackie, is an all-day street level Italian bar and terrace that serves up anything from barista-made coffee to an evening aperitivo. Flute is Broadwick Soho’s rooftop dining bar and terrace, and has been deemed as the “crown jewel” of the hotel for its show-stopping décor and incredible views over the rooftops of London. The Dining Room is located at Broadwick Soho’s eighth-floor private dining room and offers an elegant backdrop for some of London’s most exceptional celebrations. With floor-to-ceiling windows guests can be wined and dined with magnificent views of the city.
Broadwick Soho is a love letter from the property’s owner, Noel Hayden to his family and is the culmination of a long-held personal dream to open his own luxury hotel in Central London. The essence of the hotel is birthed by the magic and nostalgia from Noel’s family’s hotel Mon Ami, combined with the history and vibrancy of Soho. Elements of the hotel give a not-so-subtle nod to Noel’s family — from Jackie Noel’s beloved mother to vintage images from Noel’s family photo albums form part of the hotel’s art collection. Broadwick Soho boasts a spectacular collection of artworks throughout the property including the likes of Francis Bacon, Bridget Riley, Andy Warhol, and William Turnbull, amongst other vintage relics and exciting emerging artists’ pieces from Faye Wei Wei and Casey Moore to name a few.
Joining Noel in bringing Broadwick Soho to life are his friends Jo Ringestad, Joshua Gardner, Andrea Gelardin and Jamie Poulton. This group of friends who together conceived Broadwick Soho, are committed to providing an impeccable service and creating memorable experiences for every guest.
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