-owned Spanish luxury brand has opened a permanent store in at 20 Main Street, drawing on creative director Jonathan Anderson’s Casa Loewe store concept where art, craft and fashion intertwine.
The 3,000 sq ft boutique features the full range of women’s ready-to-wear, bags, shoes, jewelry, home scents and sunglasses. Men’s will be added in Nov. The store includes signature Loewe design details while introducing reusable elements.
Loewe is the latest luxury brand to set up shop in East Hampton, joining such designer brands as Louis Vuitton, Chanel, Valentino, Prada, Ralph Lauren, Tory Burch, Loro Piana, Brunello Cucinelli and Gucci.
Taking inspiration from the coastal surroundings of East Hampton, the store combines the relaxed and the refined. For example, hand-glazed Spanish tiles that create a feeling of warmth are featured in the interior, offset by cool expanses of concrete.
Created with sustainability in mind, the store also highlights a modular system from Molo Design — with intricate 100-percent recyclable paper soft blocks that can be stretched, stacked and arranged to create displays and shelving surfaces.
Flashes of color come from bespoke rugs, handwoven from natural fibers by Colombian women artisans, and a series of angular Utrecht armchairs designed by . Black iron tables and ceramic podiums round out the atmosphere.
The store displays pieces from the house’s global anthology of art, sculpture, furniture and handcrafted objects alongside clothing and accessories. It spotlights a pair of pots by Japanese straw artist and Loewe Craft Prize 2018 finalist Arko that were created as part of the 2021 Loewe x Sotheby’s project Weavers
The East Hampton boutique is Loewe’s seventh U.S. store. The others are on Greene Street in Manhattan; Miami Design District; South Coast Plaza in Costa Mesa, California; Rodeo Drive in Beverly Hills; Ala Moana in Honolulu, Hawaii and Wynn in Las Vegas.
Loewe previously had a pop-up at in Sag Harbor over the past two summers.
LOEWE new store in East Hampton
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