Born from the appreciation of outdoors heritage, the x collection brings a human touch to luxury, with a redefined outdoor collection that explores palette, shape and utility, underscored by his signature thumbprint. “This campaign is a dialogue about humanizing luxury. My goal is to harmoniously balance Moncler DNA with the heritage of the outdoors. This collection embodies a juxtaposition of ethos rarely seen in either environment.” – Salehe Bembury
The evolution of Moncler Genius as a platform for co-creation between varied creative worlds continues with Moncler x Salehe Bembury. The partnership pushes the conventional collaboration model into unexplored territories of creation, breaking ground for sneaker designer Salehe Bembury’s debut ready-to-wear collection, along with footwear and accessories.
Titled Moncler ēquipements, inspired by an archive Moncler mountaineering line from the late 1950’s, the collection draws on the brand’s original design codes, re-interpreted through Salehe’s distinct creative language. An avid hiker, Salehe taps into Moncler’s DNA to envision a utilitarian uniform made for rewilding. A shared passion for the wilderness unveils a nature-inspired palette – with burnt oranges, sunset corals, moss greens and muted browns.
Designing pieces that feel authentic to him, and empowered by Moncler’s technical expertise in the space, Salehe’s entry into outdoor gear also seeks to open up the field with functional pieces that invite a diverse community to explore the freedom of nature.
Practical utility pockets feature on collarless puffer jackets, and GORE-TEX INFINIUM™ parkas are teamed with teddy fleeces and leggings, topped off with caps and beanies. True to the codes of Genius co-creation, an enriched dual perspective shines out and Bembury’s signature ‘grain’ thumbprint merges with Moncler’s iconic quilting on a range of padded outerwear, vests and lighter layers.
Naturally, there’s a genre-defining perspective on footwear, with Moncler’s signature sneaker redesigned for the brand’s new generation of outdoor explorers and enthusiasts. Bearing the ‘grain’ thumbprint quilting, the Trailgrip Grain by Salehe Bembury resonates on a new frequency in organic green, orange and pastel taupe hues.
Shot by Hala Matar & photographed by Lauren Kim, the campaign equipped with ēquipements captures a group of hikers communing with the elements on a California-inspired forest trail. Raindrops, wind and sun become musical notes, blending with feet on green grass, zippers opening and closing, and rain beading on fabrics. Utopian harmony between people, style, music and the world outdoors is dreamed one step closer in a singular interpretation of the Moncler x Salehe Bembury community.
Moncler x Salehe Bembury
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