Ralph Lauren has revealed Canada expansion plans, opening a store in Toronto’s Yorkdale Shopping Centre. The store acts as the first in what is to be an ongoing retail expansion in Canada, where the company is looking to build on its existing wholesale and outlet presence.
The retail space offers a mix of men’s Purple Label and the brand’s women’s collection, as well as a selection of Polo Ralph Lauren men’s and women’s collections. There will also be a number of client services, such as private styling appointments and made-to-measure tailoring.
Ralph Lauren new store in Toronto at Yorkdale
In addition to this, the new Canadian e-commerce site will be home to Ralph Lauren’s full portfolio of brands, including Purple Label and Polo Ralph Lauren, spanning menswear, womenswear and childrenswear. The English version of the site is expected to launch on October 11, while the future French-language version will potentially drop at a later date.
Ralph Lauren new store in Toronto at Yorkdale
The new additions come as part of Ralph Lauren Corporation’s ongoing targeted expansion in North America, as well as across Asia and Europe, following a strategy which aims to secure long-term growth and value creation.
In a release, Bob Ranftly, regional CEO for North America, said: “Ralph Lauren’s ethos of timelessness and authenticity has inspired and connected with our Canadian consumers for decades, and we’re excited to bring a more holistic expression of our brand to Canada.
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