The sugar-free energy drink boasts the juicy flavor of peach in every sip and will help to boost alertness when experiencing fatigue to help maximize performance. The drink is arriving at a variety of retail channels in the UK where shoppers will be able to find it for £1.35 per can alongside price-marked packs for £1.29 each or two for £2 to encourage multi-buys. The drink features music festival-inspired branding to get consumers excited for the Reading and Leeds music festivals that will take place later in 2025.
VP of Commercial Off-Trade at Carlsberg Britvic Ben Parker spoke on the Rockstar Energy Zero Sugar Peach energy drink saying, “We know that flavours such as peach are favoured by lighter versus heavy energy drink buyers, so we can make stimulant products more accessible with this launch. We have also seen a growing consumer preference for zero sugar options over the last few years, which has led to low calorie offerings seeing a growth of 248% in the last four years.”
