The Swiss watchmaker is teaming up with the late
The exclusive Carrera Chronograph Tourbillon x Senna is the latest chapter in a relationship that dates back to 1988. It was during his time as a TAG Heuer brand ambassador that Senna achieved the success that made him one of the sport’s most revered figures, winning three driver’s championships—in 1988, 1991, and 1993—and setting several records on the track.
The collaboration between the driver and watchmaker culminated in the release of his first signature timepiece, the
The third Senna Carrera is still being finalized, but TAG Heuer has shared some tantalizing details about the timepiece. The watch has been designed to be something the driver would have actually wanted to wear and features several elements that reference his life and racing career. These include a carbon bezel inscribed with a tachymeter scale that goes to 400 km/h, a reworked skeletonized dial that incorporates a checkered flag motif, and a 44 mm caseback that reveals an image of Senna with helmet.
In addition to the exclusive release, several TAG Heuer watches can be seen in Senna, its star, Lopez, recently told Robb Report. The actor, who is also an ambassador for the watchmaker, revealed that he wore two of its timepieces in the series, a Carrera 409 the driver is given by his character’s father and a Senna S/EL Link Chronograph S25.706C. The vintage watches help ground the show in the 1980s and 1990s, while also serving as a reminder of the brief-but-intense life lived by Senna.
“When you think about a watch, it’s like having time on your wrist,” Lopez told us. “He loved watches, so they were important to us, not only as an object, but a concept.”
Luckily, we won’t have to wait much longer to see the finished Carrera Chronograph Tourbillon x Senna. The watch is expected to launch in November, shortly before the December 4 premier of Senna. The timepiece will be limited to just 500 pieces, and is priced at 37,000 CHF, which works out to around $43,375.