Footwear with cushiony features, and puffy, pillowy silhouettes stand out to consumers who value all-day comfort but also want to make a fashion statement. Brands are incorporating innovative cushioning technologies, such as foam midsoles, air-cushioning systems, and supporting the revival of resurgence of retro designs with chunky, platform soles and exaggerated shapes.
Consumers who love the outdoors are increasingly looking for footwear that can handle a range of outdoor activities, and as a result, the best features of hiking and running shoes are merging. These hybrid footwear designs deliver high-performance features such as aggressive tread patterns, waterproof membranes and breathable mesh uppers. The bold and vibrant colors of these shoes are also appealing to consumers who want to make a statement with their footwear, both on the trail and off.
