Foreign visitors continue to be drawn by the beauty of the Italian Adriatic Riviera. According to JFC’s Panorama Turismo – Mare Italia observatory, the number of international tourists is expected to grow by 11.6% to over 94 million in 2024.
Along the Italian Adriatic Riviera coast from Rimini and Riccione to Salento, there is a notable increase in bookings by foreign tourists. Thus, these travelers are eager to experience the unique mix of culture, traditions, food and wine, history and nightlife these towns have to offer. Lesser-known resorts such as Muggia and Termoli also experience a surge in popularity. Hence, they attract travelers seeking an authentic and peaceful experience off the beaten track.
The beaches of the Italian Adriatic Riviera continue to be a favorite choice for summer holidays. This destination is easy to reach thanks to the growing network of connections offered by Trenitalia’s Passenger Hub. Further, the network is strengthened during the summer holidays due to the Summer Experience timetable. Tourists can easily reach well-known and lesser-known beaches along the entire coast, from north to south.
Lignano and Muggia: beaches and history on the eastern border
Two jewels are on Italy’s eastern border. Each with its own distinctive character. Lignano features golden beaches stretching for kilometers and offers total immersion in beach life. In addition, the area is surrounded by lush nature that is ideal for cycling and hiking. Muggia is definitely a hidden treasure. It has a charming seaside village that reveals Venetian influences that can be observed in its architecture and cultural traditions.
Romagna: the beating heart of summer
Riccione and Rimini are often referred to as the pearls of Romagna. Two of Italy’s most renowned seaside destinations are popular with families and young people looking for fun. Riccione’s beaches are wide, sandy and well-equipped, ideal for comfortably enjoying the sun and sea. Rimini is a city that masterfully balances its seaside tourist facilities with its significant cultural heritage. Its beaches are an invitation to relax and are perfect for a vacation getaway. Plus, the historical center contains gems from the Roman era. View the Arch of Augustus and the Tiberius Bridge, as well as important mediaeval and Renaissance remains. Continuing, Rimini is a place where entertainment harmoniously blends with culture.
Marche: the art of balancing sea and culture
Le Marche, with its coastal towns of Pesaro, Ancona, Senigallia and San Benedetto del Tronto, magnificently combines the appeal of the sea with cultural attractions. Pesaro invites you to relax on its wide sandy beaches. Ancona boasts enchanting beaches and is famous for its harbor and the Cathedral of San Ciriaco. Next, Senigallia attracts visitors with its renowned ‘Velvet Beach’ and its charming historic center. Finally, San Benedetto del Tronto is famous for its seafront promenade.
Abruzzo and Molise: tradition and breathtaking views
Abruzzo and Molise offer some of the most beautiful and least crowded beaches on the Italian Adriatic Riviera. Pescara has a long sandy beach and is a paradise for lovers of sun and sea. Next, Ortona is known for its incredible coves and the historic Aragonese Castle. Termoli is a quaint old town with fishing traditions. Therefore, dive into Italian coastal history. These locations are ideal for those seeking a relaxing and enriching holiday.
Apulia: the new frontier of international tourism
Apulia is emerging as one of the most promising tourist destinations. For example, towns such as Polignano a Mare, Trani, Monopoli and Barig are experiencing a tourist revival. Polignano a Mare boasts a spectacular rocky coastline and houses perched above the sea. Next, Trani enchants visitors with its magnificent cathedral by the sea. Continuing, Monopoli captivates with its mix of crystal-clear beaches and a lively old town. Last, Bari is the region’s lively capital. It is famous for the Basilica of Saint Nicholas and its narrow streets. Enjoy picturesque views and unrivalled local cuisine.
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